Theory (clothing retailer)

Theory
Company typePrivate
IndustryRetail
FoundedDecember 1997 (1997-12)
Founder
Headquarters
New York City
,
U.S.
Number of locations
434 (2021)
Area served
Worldwide
Key people
  • John Alvarez
  • (CEO)
  • Brent Landquist
  • (CFO)
Products
Revenue US$1 billion
OwnerLink Theory Holdings
Number of employees
2,100 (2021)
Websitewww.theory.com

Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District.