There (virtual world)
| There | |
|---|---|
Logo used for the 2012 relaunch | |
| Developer(s) | Makena Technologies |
| Platform(s) | Windows macOS (2025 private alpha) |
| Release | January 9, 2003 (original) May 2, 2012 (re-launch) |
| Genre(s) | Virtual world |
| Mode(s) | Multiplayer |
There is a 3D online virtual world developed and operated by Makena Technologies. The platform opened to the public in October 2003 after a two-year beta and counted more than one million registered members by 2009.
Designed for social play rather than combat, the world lets players create custom avatars, build and trade user-generated items, and participate in activities such as buggy races, paintball games, hoverboard challenges and player-hosted events. Land is offered as customizable zones and neighborhoods with an in-game rent system, and all transactions use the in-game currency, Therebucks (T$). Corporate partnerships have featured areas and content from companies like Coca-Cola, MTV, CosmoGIRL! and Paramount Pictures.
There shut down on March 9, 2010, but relaunched on May 2, 2012 under a US$10 monthly subscription model. Interest spiked again in April 2025 after a YouTube documentary went viral, drawing more than 10 million views and prompting a large surge of returning and new players.