This Is It! (bar)
Logo for This Is It, Inc., as of 2016 | |
| Company type | Gay bar |
|---|---|
| Founded | 1968 |
| Founder | Catherine Brehm |
| Defunct | 2025 |
| Headquarters | |
| Owners | George Schneider, Trixie Mattel |
| Website | thisisitbar.com |
This Is It!, also known locally as Tits, was a gay bar and lounge located in Milwaukee, Wisconsin. It was the oldest continually operating gay bar in the state of Wisconsin.
The bar closed March 9, 2025 due to COVID and 2024 street construction impacts.
The bar was located in a building constructed in 1915 on the corner of Jefferson and Wells streets. The space the bar occupies been used as a bar and tavern since 1936, previously known as "The Establishment", and before that "Vern's Tap".