This Is SportsCenter

This is SportsCenter was a series of comical television commercials that debuted in 1995 and was run by ESPN to promote their SportsCenter sports news show, based on the show's opening tagline. The ads were presented in a deadpan, mockumentary style, lampooning various aspects of sports, and sports broadcasting.

The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, wrote and produced the commercials until 2017, with ESPN taking production in-house since 2018. In 2022, ESPN's new creative partner, Arts & Letters, announced that it would revive the campaign in the beginning of 2023. On December 2, 2024, ESPN announced that it would be discontinuing the "This is SportsCenter" campaign after 30 years. The new campaign, entitled "My Life, My Team" will debut on ESPN's family of networks on December 30, 2024.

A few of the ads are available for free on iTunes while many ads are available for viewing through the official ESPN YouTube channel.

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