Tiffany & Co. flagship store

The Tiffany & Co. flagship store (also known as The Landmark) is a ten-story retail building in Midtown Manhattan, New York City, within the luxury shopping district on Fifth Avenue between 49th and 60th Streets. The building, at 727 Fifth Avenue, has served as Tiffany & Co.'s sixth flagship store since its completion in 1940. It was designed by New York City architects Cross & Cross in a "conservative modern" style.

The building's facade is made of granite and limestone. Its five storefront displays, which are changed about eight times a year, have had various designers, including Gene Moore (who designed displays for over 40 years). A 9-foot (2.7 m) statue of the mythological figure Atlas is situated on the second story of the building's west facade, facing Fifth Avenue. The building's first-floor main salesroom, covering 8,400 sq ft (780 m²) with a ceiling 24 ft tall (7.3 m), has no supporting columns in its superstructure. The upper floors were built with public and private showrooms.

Prior to the building's construction, Tiffany & Co. had its flagship at 401 Fifth Avenue, twenty blocks south. The new site was leased from First National City Bank in May 1939 and the store opened on October 21, 1940; Tiffany's bought the underlying land in 1963. The building was notably featured in the 1961 film Breakfast at Tiffany's. The store, originally seven stories tall, was expanded in 1980 with a three-story rooftop addition designed by Peter Claman. Tiffany's sold the building in 1984, continuing to lease the structure, and reacquired it fifteen years later. The store was renovated during the early 2000s. As part of another renovation, including a replacement rooftop structure, the store was temporarily closed from 2020 to 2023.