Toby Keith's I Love This Bar & Grill

Toby Keith's I Love This Bar & Grill
Company typeLimited Liability Company
IndustryRestaurants, bars
GenreCasual dining
Founded2005
FounderBoomtown Entertainment
Number of locations
2
Key people
Toby Keith
ProductsAlcoholic beverages, french fries, hamburgers, steak
OwnerHal Smith Restaurant Group
Websitetobykeithsbar.com

Toby Keith's I Love This Bar & Grill is a restaurant chain inspired by the country music singer Toby Keith and founded by Boomtown Entertainment. The bar is named after Keith's 2003 single "I Love This Bar", which was taken from his eighth studio album Shock'n Y'all.

Toby Keith's Bar & Grill locations operate as full-service restaurants with large bars in the shape of guitars. They primarily serve American cuisine, especially Southern food. The bars regularly have live musical entertainment from local performers without a cover charge. During his lifetime, Keith himself made surprise visits to franchises, where he performed and socialized with fans.

After a series of closures, and following the death of Toby Keith in 2024, only two locations remain open in Oklahoma, neither of which are owned by Boomtown Entertainment but are instead operated by Hal Smith Restaurant Group.