Toiletpaper (magazine)

Toiletpaper (stylized as "TOILETPAPER") is a biannual magazine co-created by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari. Founded in 2010, the magazine is presented as a limited edition book and its website offers a post-internet collaged exhibition of animated and video content.

The photography-based publication contains no articles or advertisements, and each issue revolves around a basic theme, such as love or greed. The brightly coloured, surreal images vary in style and reference, and include word play and optical illusions. Hailed as "a new frontier of media and creative eco-sustainability," Toiletpaper is interpreted as a democratized art platform whose accessible images circulate in books and throughout social media, while also being applied to design and home decor products. To celebrate their purported "one-millionth" magazine sale, Cattelan and Ferrari opened their first Toiletpaper pop-up shop in Milan.

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