Tourism in South Korea
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Tourism in South Korea and its industry caters to both foreign and domestic tourists. The worldwide popularity of Korean popular culture, often known as the "Korean Wave" (i.e. Korean entertainment products such as K-pop, K-beauty and Korean dramas) has significantly increased tourist arrivals. Tourism has been encouraged by Korean government.
South Korea has 16 World Heritage Sites, including Changdeokgung Palace, Namhansanseong and Hwaseong Fortress. Seoul is the principal tourist destination for visitors; popular tourist destinations outside of Seoul include the major coastal city of Busan, the Seorak-san national park, the historic city of Gyeongju and subtropical Jeju Island.