Toyetic

Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Toys, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg that the movie was not "toyetic" enough; this ultimately led Loomis towards acquiring the lucrative license for the upcoming Star Wars properties.

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