Transmedia storytelling

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of adapting a single story or story experience across multiple platforms and formats using current digital technologies.

From a production standpoint, transmedia storytelling involves creating content that engages an audience using various platforms and techniques--such as social media, film and television, educational tools, merchandising, and more--to permeate everyday life. To achieve this engagement, a transmedia production will develop and adapt stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.

Transmedia storytelling often emphasizes audience engagement and medium-specific content, expanding the possibilities of narrative storytelling beyond the binary of original storytelling versus adaptation.