Trident (gum)

Trident
Product typeChewing gum
OwnerPerfetti Van Melle
CountryCanada
Introduced1960 (1960)
Related brandsDentyne
Previous ownersAmerican Chicle Company > Adams GumWarner-Lambert > PfizerCadbury SchweppesKraft > MondelezPerfetti Van Melle
Websitetridentgum.com

Trident is a brand of sugar-free chewing gum owned by the Italian-Dutch company Perfetti Van Melle. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.