Twee pop

Twee pop is a subgenre of indie pop that originates from the 1986 NME compilation C86. Twee pop gets its name from the aesthetic of twee, which is known for its simplicity and childlike innocence. Some of its defining features are boy-girl harmonies, catchy melodies, and lyrics about love. For many years, prominent independent record labels associated with twee pop were Sarah Records (in the UK) and K Records (in the US).

Twee pop gained popularity in the 1990s and has seen a recent revival in the 2020s.

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