Twizzlers
A chewy licorice type candy with a fruity and sour flavor. | |
| Product type | |
|---|---|
| Owner | The Hershey Company |
| Produced by | Y&S Candies, Inc. |
| Country | United States |
| Introduced | November 20, 1929 |
| Markets | United States |
| Tagline | The Twist You Can't Resist |
| Website | hersheyland.com/twizzlers |
Twizzlers are a licorice-type candy manufactured by Y&S Candies, Inc., of Lancaster, Pennsylvania, a division of The Hershey Company. Twizzlers were first produced in 1929 by Young and Smylie, as the company was then called. The licorice company was founded in 1845, making it one of the oldest confectionery firms in the United States. Twizzlers ingredients consist of corn syrup, wheat flour, sugar, cornstarch, and smaller amounts of palm oil, salt, artificial flavor, glycerin, citric acid, potassium sorbate, Red 40, and soy lecithin. Despite only the black Twizzlers containing extracts of the licorice plant, Twizzlers products are collectively referred to as licorice-type candy. Seventy percent of the annual production of Twizzlers are strawberry, the most popular Twizzlers flavor.