Upfront Ventures
| Company type | Private |
|---|---|
| Industry | Venture Capital |
| Founded | 1996 |
| Founders | Yves Sisteron, Steven Dietz, Steve Lebow |
| Headquarters | Santa Monica, CA, U.S. |
Key people | Mark Suster Yves Sisteron Kara Nortman |
| Website | www |
Upfront Ventures, formerly known as GRP Partners, is a Santa Monica-based venture capital firm that invests in early-stage technology companies. It is one of the largest venture capital firms in Los Angeles, with $2 billion in total raised funds. Since its founding in 1996, Upfront Ventures has invested in more than 200 companies, with notable exits including Ulta, Overture, PayPal Credit, TrueCar, Disney Digital Network, Kyriba, and Ring.