Valarie Zeithaml
Valarie Zeithaml | |
|---|---|
| Title | David S. Van Pelt Family Distinguished Professor of Marketing |
| Academic work | |
| Discipline | Marketing |
| Sub-discipline | Services marketing, Service quality |
| Institutions | UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill |
| Notable works | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.