Vel Soap

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous") is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,: 123  the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.: 128  In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

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