Maxeda
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1999 |
| Headquarters | , Netherlands |
Key people | Guy Colleau (CEO) |
| Products | General merchandise, financial services |
| Brands | Brico, Praxis, Brico, BricoPlanit. 2004–10: V&D, La Place, De Bijenkorf. 2004–7: HEMA. |
| Revenue | € 1.337 Billion (2015) |
| € 101 Million (2013/2014) | |
| Owner | Kohlberg Kravis Roberts |
Number of employees | 7,000 |
| Website | www |
Maxeda is a Dutch retail company owned by American investment firm Kohlberg Kravis Roberts & Co. (KKR) which is currently a market leader in the DIY retailing in The Netherlands, Belgium and Luxembourg. When Maxeda acquired Vendex KBB (KBB = Koninklijke Bijenkorf Beheer), Maxeda owned the three most prominent Dutch department stores: Vroom & Dreesmann and De Bijenkorf, both sold in 2010, and HEMA, sold in 2007.