OTT.X

OTT.X is a Los Angeles-based not-for-profit international trade association dedicated to advancing the interests of companies and organizations involved in over-the-top (OTT) media distribution and its related technologies.

Prior to its refocusing on OTT, OTT.X was known as the Entertainment Merchants Association (EMA). The mission of the EMA was to promote, protect, and provide a forum for, the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software, such as motion pictures, video games, and sound recordings.