Vignelli Associates

Vignelli Associates was a design firm co-founded and run by Massimo and Lella Vignelli in New York City, from 1971 to 2014. They worked firmly within the modernist tradition, stressing simplicity by using basic geometric shapes and a limited range of typefaces. Their design work, encompassing graphic design, branding and corporate identity, architecture and interiors, and industrial design is considered among the most influential of the 20th century.