Violet Crumble
| Product type | Chocolate bar |
|---|---|
| Owner | Robern Menz |
| Produced by | Robern Menz |
| Country | Australia |
| Introduced | 1913 |
| Previous owners | Nestlé Hoadley's |
| Website | violetcrumble.com.au |
Violet Crumble is an Australian chocolate bar. The bar is a crumbly honeycomb toffee centre coated in a layer of compound chocolate. It was first made by Hoadley's Chocolates in South Melbourne around the year 1913; and is currently made in Adelaide, South Australia by Robern Menz after a period of ownership by Nestlé. Its advertising slogan is "It's the way it shatters that matters", and previously was "Nothing else matters". The bar shares similarities to the Crunchie bar made by British firm Cadbury. Aside from Australia, it is available in Hawaii and a few other places, including Hong Kong, and Mollie Stone's Markets and Cost Plus World Market in the United States.