Virginia Is for Lovers

"Virginia is for Lovers" (stylized in all caps as Virginia is for Lo❤ers) is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, it has become a well-recognized and often imitated part of American jargon. In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years."

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