Viru (beer)

Viru beer was Estonia's first ‘gypsy’ beer brand, developed by Baltic Beer Company in 2004. Viru brand name comes from the word Viru that is widely used in Northern parts of Estonia as the name for streets, buildings, businesses as well as two counties of East Viru (Ida-Viru maakond )and West Viru (Lääne-Viru maakond). There are several theories about the origins of the name Viru (more can be found in the Wikipedia article about Vironians)

The Viru bottle was created by Baltic Beer Company to reflect the historical medieval bottles once used in the region and revive the classic art-deco style of Estonia's first independence in the 1920s.

Baltic Beer Company Ltd (formerly Brand Independence Ltd) is a company based in London, UK.

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