Vitacost

Vitacost.com, Inc.
Company typeSubsidiary
Founded1994 (1994)
HeadquartersBoca Raton, Florida,
United States
ProductsHealth foods, nutritional supplements, vitamins, beverages, herbs; bath, baby, pet and beauty products
ParentKroger
Websitewww.vitacost.com

Vitacost.com, Inc. is an American e-commerce company based in Boca Raton, Florida, that sells vitamins, supplements and organic grocery products. The company was bought by Kroger in 2014. Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame," in 2006 as one of the US's 500 fastest-growing privately held businesses for five consecutive years (2001–2005).