Vithala R. Rao
Vithala Rajeswara Rao | |
|---|---|
| Nationality | American |
| Title | Deane Malott Professor |
| Academic background | |
| Education | University of Pennsylvania University of Michigan University of Bombay Andhra University |
| Thesis | The Salience of Price in the Perception and Evaluation of Product Quality (1970) |
| Doctoral advisor | Paul E. Green |
| Academic work | |
| Discipline | Marketing |
| Institutions | Cornell University |
| Doctoral students | Irene Rosenfeld |
| Website | https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2 |
Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University.