Viva! (organisation)
| Founded | 1994 |
|---|---|
| Founder | Juliet Gellatley |
| Type | Animal rights |
| Focus | Animal rights, veganism |
| Location |
|
Area served | United Kingdom |
| Method | Campaigning, undercover investigations, monitoring research |
| Website | viva |
Viva! is a British animal rights group, which focuses on promoting veganism. It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan, including recipes and shopping guides. It is a registered charity.