Viviana Zelizer

Viviana Zelizer
Born (1946-01-19) January 19, 1946
SpouseGerald Zelizer
ChildrenJulian Zelizer
RelativesMeg Jacobs (daughter-in-law)
EducationRutgers University (BA)
Columbia University (MA, MPhil, PhD)
Known forEconomic sociology, relational sociology, cultural sociology, historical sociology, hostile worlds
Scientific career
FieldsSociology
InstitutionsPrinceton University
Academic advisorsSigmund Diamond
Bernard Barber
David Rothman
Robert K. Merton

Viviana A. Rotman Zelizer (born January 19, 1946) is an American sociologist and the Lloyd Cotsen '50 Professor of Sociology at Princeton University. She is an economic sociologist who focuses on the attribution of cultural and moral meaning to the economy. A constant theme in her work is the economic valuation of the sacred, as found in such contexts as life insurance settlements and economic transactions between sexual intimates. In 2006, she was elected to the PEN American Center, and in 2007 she was elected to both the American Academy of Arts & Sciences and the American Philosophical Society.