Vuse
| Product type | Electronic cigarette, e-liquid |
|---|---|
| Owner | Reynolds American (British American Tobacco) |
| Produced by | R. J. Reynolds Vapor Company (United States) Nicoventures Limited (global) |
| Introduced | 2013 |
| Related brands | Vype |
| Markets | Worldwide |
| Website | vuse |
Vuse (pronunciation: V-iws) is an American brand of electronic cigarettes introduced in 2013. They are produced and marketed by the Reynolds American tobacco company and globally by its parent company, British American Tobacco (BAT). Products were previously also marketed internationally as Vype, originally launched by BAT before its acquisition of Reynolds American, until 2021.