WATR
| 
 | |
|---|---|
| Frequency | 1320 kHz | 
| Branding | WOW Radio 97.7 | 
| Programming | |
| Format | Full service (news-talk; classic and modern hits) | 
| Affiliations | |
| Ownership | |
| Owner | 
 | 
| WWCO, WARE, WRYM | |
| History | |
| First air date | June 15, 1934 | 
| Call sign meaning | Waterbury | 
| Technical information | |
| Licensing authority | FCC | 
| Facility ID | 71102 | 
| Class | B | 
| Power | 
 | 
| Transmitter coordinates | 41°32′12.35″N 73°1′50.39″W / 41.5367639°N 73.0306639°W | 
| Translator(s) | 97.7 W249DY (Waterbury) | 
| Links | |
| Public license information  | |
| Website | www | 
WATR (1320 AM) is a radio station licensed to serve Waterbury, Connecticut, and the Naugatuck Valley. The station is owned by WATR Radio, LLC. It airs a full-service format featuring news–talk, as well as classic and modern hits from the internet radio station, WOW Radio. It was until May 2022 the oldest privately owned station in the state of Connecticut, never having been sold outside the family of its founder, Harold Thomas (1902–1968).