WBUY-TV

Analog: 40 (UHF, 1991–2009)
Digital: 41 (UHF, 2006–2018)

WBUY-TV
Holly Springs, Mississippi; Memphis, Tennessee; ; United States;
City	Holly Springs, Mississippi
Channels	Digital: 26 (UHF); Virtual: 40;
Programming
Affiliations	40.1: TBN; for others, see § Subchannels;
Ownership
Owner	Trinity Broadcasting Network; (Trinity Broadcasting of Texas, Inc.);
Sister stations	WPGD-TV, WELF-TV
History
First air date	September 1991
Former channel number(s)	Analog: 40 (UHF, 1991–2009); Digital: 41 (UHF, 2006–2018);
Call sign meaning	"Buy" (artifact of unrealized HSN affiliation)
Technical information
Licensing authority	FCC
Facility ID	60830
ERP	950 kW
HAAT	317 m (1,040 ft)
Transmitter coordinates	35°16′33″N 89°46′38″W / 35.27583°N 89.77722°W
Links
Public license information	Public file; LMS;
Website	www.tbn.org

WBUY-TV (channel 40) is a religious television station licensed to Holly Springs, Mississippi, United States, serving the Memphis, Tennessee, area as an owned-and-operated station of the Trinity Broadcasting Network (TBN). The station's transmitter is located in the Brunswick section of unincorporated northeast Shelby County.

The station formerly operated from a studio located on Cazassa Road in the southeast section of Memphis. That facility was one of several closed by TBN in 2019 following the Federal Communications Commission (FCC)'s repeal of the "Main Studio Rule", which required full-service television stations like WBUY-TV to maintain facilities in or near their communities of license.