WFLC

WFLC
Broadcast areaSouth Florida
Frequency97.3 MHz (HD Radio)
BrandingHits 97.3
Programming
LanguageEnglish
FormatRhythmic hot AC
SubchannelsHD2: 97.3 The Coast (1980's hits)
Ownership
Owner
History
First air date
September 20, 1946 (1946-09-20)
Former call signs
  • WIOD-FM (1946–1956)
  • WCKR-FM (1956–1962)
  • WIOD-FM (1962–1971)
  • WAIA (1971–1986)
  • WGTR (1986–1990)
Call sign meaning
Florida's Coast (former branding)
Technical information
Licensing authority
FCC
Facility ID72984
ClassC
ERP100,000 watts
HAAT307 meters (1,007 ft)
Transmitter coordinates
25°58′3.3″N 80°12′33.2″W / 25.967583°N 80.209222°W / 25.967583; -80.209222
Links
Public license information
Webcast
Websitewww.hits973.com

WFLC (97.3 MHz, "Hits 97.3") is a radio station in Miami, Florida. Owned by Cox Media Group, it broadcasts a rhythmic hot AC format. WFLC's studios and offices are located on North 29th Avenue in Hollywood. The transmitter site is off NW 210 Street in Miami Gardens.

WFLC broadcasts in the HD Radio format. The HD-2 channel carries all-1980s hits. The station also formerly operated an HD-3 channel with country music.