WHAT (AM)
| |
|---|---|
| Broadcast area | Philadelphia metropolitan area |
| Frequency | 1340 kHz |
| Branding | La Kalle 99.9 |
| Programming | |
| Language | Spanish |
| Format | Contemporary hit radio |
| Ownership | |
| Owner |
|
| History | |
First air date | October 17, 1922 |
Former call signs | WNAT (1922–1929) |
Call sign meaning | The hat of the William Penn statue atop Philadelphia City Hall |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 33686 |
| Class | C |
| Power | 1,000 watts |
Transmitter coordinates | 40°00′6″N 75°12′35″W / 40.00167°N 75.20972°W |
| Translator(s) | 99.9 W260CZ (Philadelphia) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | elzolphilly |
WHAT (1340 kHz) is a commercial AM radio station in Philadelphia, Pennsylvania, United States. The station is owned by VM Broadcasting. It airs a Spanish-language contemporary hit radio format. It was one of the first radio stations in Philadelphia, going on the air in 1922.
WHAT is powered at 1,000 watts. The transmitter is on Conshohocken Avenue, near Fairmount Park. Programming is also heard on 50-watt FM translator W260CZ at 99.9 MHz. It uses its FM dial position for its moniker "La Kalle 99.9" (The Street).