WHB

WHB (810 AM) is a commercial radio station in Kansas City, Missouri, airing an all-sports radio format. Its studios are on West 121st Street in Overland Park, Kansas, also the headquarters of its owner, Union Broadcasting. For most of the 1950s through the 1970s, while it was broadcasting at 710 AM, WHB was one of the nation's most influential Top 40 outlets.

WHB is an affiliate of ESPN Radio. It also carries play-by-play games of Sporting Kansas City, the Kansas Jayhawks, UMKC Kangaroos athletics, and the Kansas City Mavericks of the ECHL. Union Broadcasting also owns AM 1510 KCTE, another all-sports station in the Kansas City metropolitan area. KCTE primarily carries ESPN Radio programming while WHB mainly airs local sports shows during the day. KCTE also carries some sporting events that WHB is unable to air due to other commitments.

By day, WHB operates at 50,000 watts, the maximum for AM stations. It uses a non-directional antenna. However, because AM 810 is a clear-channel frequency reserved for Class A stations KSFO in San Francisco and WGY in Schenectady, New York, at night WHB reduces power to 5,000 watts. It switches to a directional antenna with a five-tower array. The towers are off Northeast Cookingham Drive in the Nashua neighborhood of Northland, Kansas City, adjacent to Interstate 435. Programming is also heard on 250-watt FM translator K279BI at 103.7 MHz.

The station is noted for its large coverage area, as WHB can be heard as far north as the southern fringe of South Dakota, as far east as the Quad Cities, as far west as Garden City, Kansas, and as far south as Fayetteville, Arkansas. City-grade coverage can be achieved as far north as southwestern Iowa. It is the primary entry point station for Kansas and western Missouri in the Emergency Alert System.