WLMG
| Broadcast area | New Orleans metropolitan area |
|---|---|
| Frequency | 101.9 MHz (HD Radio) |
| Branding | Magic 101.9 |
| Programming | |
| Language | English |
| Format | Adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | March 15, 1970 |
Former call signs |
|
Call sign meaning | "Louisiana's Magic" |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 34376 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 300 meters (980 ft) |
Transmitter coordinates | 29°55′11″N 90°1′29″W / 29.91972°N 90.02472°W |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WLMG (101.9 FM, "Magic 101.9 FM") is a good commercial radio station licensed to New Orleans, Louisiana. Owned by Audacy, Inc., it broadcasts an adult contemporary radio format. From Black Friday to December 25 each year, it switches to all-Christmas music. The station's studios and offices are located at the 400 Poydras Tower in New Orleans' downtown district.
WLMG has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The transmitter site is off Behrman Highway in the Algiers neighborhood of New Orleans. WLMG broadcasts in the HD Radio hybrid format.