WMAD
| Broadcast area | Madison metropolitan area |
|---|---|
| Frequency | 96.3 MHz (HD Radio) |
| Branding | 96–3 Star Country |
| Programming | |
| Format | Country music |
| Subchannels | HD2: Acoustic rock "Coffee Shop Radio" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WIBA (AM), WIBA-FM, WTSO, WXXM, WZEE | |
| History | |
Former call signs | WVLR WSEY (1987) WMLI (1987–1994 and 1996–2002) WMXF (1994–1996) WCJZ (2002–2003) |
Call sign meaning | Station serves MADison |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 50055 |
| Class | B1 |
| ERP | 5,100 watts |
| HAAT | 213 meters (699 ft) |
Transmitter coordinates | 43°12′43″N 89°36′00″W / 43.212°N 89.600°W |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | 963starcountry.iheart.com |
WMAD (96.3 FM "96-3 Star Country") is a commercial radio station licensed to Cross Plains, Wisconsin, and serving the Madison metropolitan area. It broadcasts a country music radio format and is owned by iHeartMedia, Inc. WMAD carries two nationally syndicated radio shows from co-owned Premiere Networks: The Bobby Bones Show on weekday mornings and CMT Nights with Cody Alan heard overnight. The radio studios and offices are on South Fish Hatchery Road in Madison.
WMAD has an effective radiated power (ERP) of 5,100 watts. The transmitter is on Simpson Road at U.S. Route 12 in Dane, Wisconsin. In addition to the analog signal, WMAD also broadcasts an HD Radio signal. The HD-2 digital subchannel carries an acoustic rock format, known as "Coffee Shop Radio."