WORC (AM)
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|---|---|
| Broadcast area | Central Massachusetts |
| Frequency | 1310 kHz |
| Branding | La Mega 106.1 |
| Programming | |
| Language | Spanish |
| Format | Latin pop–reggaeton–tropical music |
| Ownership | |
| Owner | Gois Broadcasting LLC |
| History | |
First air date | February 14, 1925 |
Former call signs |
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Former frequencies |
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Call sign meaning | Worcester |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 15858 |
| Class | B |
| Power |
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Transmitter coordinates | 42°13′19.34″N 71°49′0.26″W / 42.2220389°N 71.8167389°W |
| Translator(s) | 106.1 W291DB (Worcester) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WORC (1310 kHz, La Mega 106.1) is a commercial AM radio station in Worcester, Massachusetts, United States, owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 watts during the day and 1,000 watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical music format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).