WPBB

WPBB
Broadcast areaTampa Bay Area
Frequency98.7 MHz (HD Radio)
RDS987THESHARK
Branding98.7 The Shark
Programming
FormatClassic rock
Ownership
Owner
History
First air date
1989 (1989)
Former call signs
  • WAYP (1989–1992)
  • WISP (1992–1998)
  • WLLD (1998–2009)
  • WSJT (2009–2012)
  • WHFS (2012)
  • WHFS-FM (2012–2015)
  • WBRN-FM (2015–2017)
Technical information
Licensing authority
FCC
Facility ID18527
ClassC2
ERP47,000 watts
HAAT141 meters (463 ft)
Transmitter coordinates
27°50′35″N 82°48′50″W / 27.843°N 82.814°W / 27.843; -82.814
Links
Public license information
WebcastListen live
Website987theshark.com

WPBB (98.7 MHz) is a commercial radio station licensed to Holmes Beach, Florida, and serving the Tampa Bay media market. It is owned by the Beasley Broadcast Group, and airs a classic rock radio format, branded as "98.7 The Shark".

WPBB's studios are on Executive Center Drive in St. Petersburg and the transmitter is off Park Boulevard North in Seminole.