WPLA (FM)

WPLA
Broadcast areaGreater Jacksonville
Frequency107.3 MHz (HD Radio)
Branding107.3 Planet Radio
Programming
FormatActive rock
Affiliations
Ownership
Owner
WFXJ, WJBT, WKSL, WQIK-FM, WSOL-FM
History
First air date
May 9, 1977 (as WJEE)
Former call signs
  • WJEE (1975–1981)
  • WCRJ-FM (1981–1991)
  • WROO (1991–2005)
  • WPLA (2005–2010)
  • WJGH (2010–2012)
  • WWJK (2012–2023)
Call sign meaning
"Planet"
Technical information
Licensing authority
FCC
Facility ID51974
ClassC1
ERP98,000 watts
HAAT302 meters (991 ft)
Transmitter coordinates
30°16′51″N 81°34′12″W / 30.28083°N 81.57000°W / 30.28083; -81.57000
Links
Public license information
WebcastListen live (via iHeartRadio)
Website1073planetradio.iheart.com

WPLA (107.3 MHz) is a commercial FM radio station licensed to Green Cove Springs, Florida, and serving the Greater Jacksonville radio market. The station broadcasts an active rock radio format and is owned by iHeartMedia, Inc. WPLA serves as the primary Emergency Alert System station for the First Coast.

WPLA's radio studios are on Belfort Parkway in Jacksonville's Southside neighborhood, and the transmitter is off Hogan Road in the Arlington section.