WPYA
| Broadcast area | Greater Birmingham | 
|---|---|
| Frequency | 97.3 MHz (HD Radio) | 
| Branding | Today's Hits 97.3 | 
| Programming | |
| Format | Top 40 (CHR) | 
| Subchannels | HD2: Birmingham Mountain Radio (Adult Album Alternative) | 
| Affiliations | Compass Media Networks | 
| Ownership | |
| Owner | 
 | 
| History | |
| First air date | November 2, 1998 (as WEDA Homewood) | 
| Former call signs | 
 | 
| Call sign meaning | "Play Alabama" (Portmanteau of former branding) | 
| Technical information | |
| Licensing authority | FCC | 
| Facility ID | 71417 | 
| Class | C2 | 
| ERP | 6,200 watts | 
| HAAT | 404 meters (1,325 ft) | 
| Translator(s) | HD2: 107.3 W297BF (Birmingham) | 
| Links | |
| Public license information  | |
| Webcast | Listen Live | 
| Website | www | 
WPYA (97.3 FM) is a commercial radio station licensed to Gardendale, and serving Greater Birmingham. It is owned by SummitMedia and it airs a top 40 (CHR) format. It shares studios with six sister stations in the Cahaba neighborhood in far southeast Birmingham.
WPYA is a Class C2 station. It has an effective radiated power (ERP) of 6,200 watts. The transmitter is atop Red Mountain, amid the towers for other Birmingham-area FM and TV station. WPYA broadcasts using HD Radio technology. Its HD2 subchannel carries an adult album alternative known as "Birmingham Mountain Music." It feeds an FM translator at 107.3 MHz.