WQXM
| Broadcast area | Central Polk County, Florida |
|---|---|
| Frequency | 1460 kHz |
| Branding | La Kaliente 99.9 |
| Programming | |
| Format | Spanish language Contemporary Hits |
| Ownership | |
| Owner |
|
| History | |
First air date | September 30, 2004 (as WRMX) |
Former call signs | WBAR, WRMX |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 71202 |
| Class | D |
| Power | 10,000 watts (days) 155 watts (nights) |
Transmitter coordinates | 27°54′34″N 81°51′29″W / 27.90944°N 81.85806°W |
| Translator(s) | 99.9 W260DA (Bartow) |
| Links | |
Public license information | |
| Webcast | Stream link |
| Website | La Kaliente 99.9 |
WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It airs a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.
By day, WQXM broadcasts at 10,000 watts, using a directional antenna. But to reduce interference to other stations on 1460 AM, WQXM greatly reduces power at night to 155 watts, switching to a non-directional antenna. The transmitter is on North Maple Avenue near Lyle Parkway in Bartow, Florida. Programming is also heard on FM translator W260DA at 99.9 MHz.