WRIF
| 
 | |
|---|---|
| Broadcast area | |
| Frequency | 101.1 MHz (HD Radio) | 
| Branding | 101 WRIF | 
| Programming | |
| Format | Active rock | 
| Subchannels | HD2: Alternative rock HD3: Dave & Chuck 24/7 | 
| Affiliations | United Stations Radio Networks | 
| Ownership | |
| Owner | 
 | 
| WCSX, WDMK, WMGC-FM | |
| History | |
| First air date | 1948 (as WXYZ-FM) | 
| Former call signs | WXYZ-FM (1948–1971) | 
| Call sign meaning | W-"guitar RIFf" (musical term) | 
| Technical information | |
| Licensing authority | FCC | 
| Facility ID | 11278 | 
| Class | B | 
| ERP | 27,000 watts | 
| HAAT | 268 meters (879 ft) | 
| Transmitter coordinates | 42°27′13″N 83°9′50″W / 42.45361°N 83.16389°W | 
| Links | |
| Public license information  | |
| Webcast | Listen live or Listen via iHeart | 
| Website | wrif | 
WRIF (101.1 FM) is a commercial active rock radio station licensed in Detroit, Michigan and serving Metro Detroit as well as Windsor and Southwestern Ontario. The station is currently owned by Beasley Media Group. WRIF is a grandfathered FM station. Under current U.S. Federal Communications Commission (FCC) limits for Class B stations, WRIF, if newly licensed today, would be allowed to broadcast an effective radiated power (ERP) of at most 16,000 watts using an antenna 268 meters high. The station transmitter is in the Detroit suburb of Southfield near the intersection of 10 Mile Road and Northwestern Highway, and transmits its signal from the same tower as its former sister station, WXYZ-TV. WRIF's studios are in Ferndale.