WRIT-FM

WRIT-FM
Broadcast areaGreater Milwaukee
Frequency95.7 MHz (HD Radio)
Branding95.7 BIG FM
Programming
FormatClassic hits
AffiliationsPremiere Networks
Ownership
Owner
WISN, WKKV-FM, WMIL-FM, WOKY, WRNW
History
First air date
May 10, 1961 (1961-05-10)
Former call signs
  • WMIL-FM (1961–1971)
  • WMVM (1971–1972)
  • WZUU-FM (1972–1986)
  • WBGK (1986–1987)
  • WZTR (1987–2000)
Call sign meaning
Heritage calls of what is now separately-owned WJOI, which stand for the phrase "We're it!"
Technical information
Licensing authority
FCC
Facility ID60233
ClassB
ERP34,000 watts
HAAT186 meters (610 ft)
Transmitter coordinates
43°05′24″N 87°54′54″W / 43.090°N 87.915°W / 43.090; -87.915
Links
Public license information
WebcastListen live (via iHeartRadio)
Website957bigfm.iheart.com

WRIT-FM (95.7 MHz "BIG FM") is a radio station in Milwaukee, Wisconsin, owned by iHeartMedia, Inc. It carries a classic hits radio format, switching to Christmas music for much of November and December. The rest of the year, WRIT focuses on hits from the 1980s and 1990s, along with a few '60s, '70s and early 2000s titles. WRIT is used as an overflow for sports coverage when there are conflicts on co-owned sports radio station WRNW.

WRIT-FM is a Class B FM station, with an effective radiated power (ERP) of 34,000 watts. Its transmitter is on West Capitol Drive near North Port Washington Avenue in Glendale. The studios are on Howard Avenue in the Milwaukee suburb of Greenfield.