WROC (AM)

WROC
Rochester, New York;
Broadcast area	Rochester metro area
Frequency	950 kHz
Branding	95.7FM & 950AM The Fan
Programming
Language	English
Format	Sports radio
Affiliations	BetQL Network; Infinity Sports Network; Buffalo Bills; Buffalo Sabres; Rochester Americans;
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC);
Sister stations	WBEE-FM; WBZA; WCMF-FM; WPXY-FM;
History
First air date	1947
Former call signs	WARC (1947–53); WBBF (1953–98); WEZO (1998–2000); WBBF (2000–02);
Call sign meaning	Rochester or referring to WROC-TV
Technical information
Licensing authority	FCC
Facility ID	71205
Class	B
Power	1,000 watts
Transmitter coordinates	43°06′25″N 77°35′51″W / 43.10694°N 77.59750°W
Translator(s)	95.7 W239BF (Rochester, relays WBEE-HD2)
Repeater(s)	92.5 WBEE-HD2 (Rochester)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy)
Website	www.audacy.com/thefanrochester

WROC (950 kHz), branded as 95.7FM & 950AM The Fan, is an AM radio station licensed to Rochester, New York, airing a sports radio format. The format is closely affiliated with Buffalo sister station WGR, and carries content from Infinity Sports Network, the BetQL Network, and local shows, along with play-by-play from teams owned by Pegula Sports and Entertainment. The station's studios are located at High Falls Studios downtown, and its transmitter tower is on Rochester's southside near the I-390/I-590 freeway interchange.

The station's call sign is a reference to WROC-TV; while the stations are not and have never been co-owned, WROC radio has an agreement with WROC-TV to provide local news coverage, and the borrowing of the WROC call sign from WROC-TV is included in this agreement. (The WROC call sign was previously used on 1280 kHz, now WHTK, which was originally co-owned with WROC-TV.)