WRUM

WRUM
Orlando, Florida; United States;
Broadcast area	Central Florida
Frequency	100.3 MHz (HD Radio)
Branding	Rumba 100.3
Programming
Language	Spanish
Format	Latin pop–reggaeton–tropical music
Subchannels	HD2: Mega 97.1 (Bilingual CHR); HD3: Retro 97.9 (Bilingual classic hits);
Ownership
Owner	iHeartMedia; (iHM Licenses, LLC);
Sister stations	W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM
History
First air date	June 26, 1950
Former call signs	WORZ-FM (1950–1957); WKIS-FM (1957–1971); WDIZ (1971–1996); WSHE (1996–2004); WEBG (2004–2005);
Call sign meaning	"Rumba"
Technical information
Licensing authority	FCC
Facility ID	59976
Class	C
ERP	100,000 watts
HAAT	484 meters (1,588 ft)
Transmitter coordinates	28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W
Translator(s)	HD2: 97.1 W246BT (Clermont); HD2: 97.1 W246CK (Kissimmee); HD3: 97.9 W250CE (Kissimmee);
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio); HD2: Listen live (via iHeartRadio); HD3: Listen live (via iHeartRadio);
Website	rumba100.iheart.com ; HD2: lamegaorlando.iheart.com; HD3: retro979.iheart.com;

WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia. The studios and offices are on Maitland Center Parkway in Maitland.

WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations. The transmitter is in Bithlo, off Fort Christmas Road (Route 420).

WRUM broadcasts using the HD radio hybrid format. The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds two FM translators at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as "Retro 97.9".