WSAG
| Broadcast area | Greater Tri-Cities |
|---|---|
| Frequency | 104.1 MHz |
| Branding | 1400 AM & 104 FM The Bay |
| Programming | |
| Format | Soft adult contemporary |
| Ownership | |
| Owner | MacDonald Broadcasting |
| WKCQ, WMJO, WSAM | |
| History | |
First air date | November 2002 |
Call sign meaning | SAGinaw, Michigan |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 87624 |
| Class | A |
| ERP | 4,600 watts |
| HAAT | 99 meters (325 ft) |
Transmitter coordinates | 43°43′30″N 83°56′30″W / 43.72500°N 83.94167°W |
| Repeater(s) | 1400 WSAM (Saginaw, Michigan) |
| Links | |
Public license information | |
| Website | thebay104fm.com |
WSAG (104.1 FM) is a radio station licensed to Linwood, Michigan, providing a rimshot service to the Saginaw, Bay City, and Midland markets. The station is simulcasted with AM sister station WSAM at 1400 kHz in Saginaw, Michigan, and are collectively known as The Bay, in reference to their close proximity to the Saginaw Bay.