WSB (AM)

WSB
Broadcast areaAtlanta metropolitan area
Frequency750 kHz
Branding95.5 WSB
Programming
FormatNews/talk
Affiliations
Ownership
Owner
History
First air date
March 15, 1922 (1922-03-15)
Former frequencies
  • 833 kHz (1922)
  • 619 kHz (1922–1923)
  • 750 kHz (1923)
  • 700 kHz (1923–1927)
  • 630 kHz (1927–1928)
  • 740 kHz (1928–1940)
Call sign meaning
Randomly assigned; backronymed to mean "Welcome South, Brother"
Technical information
Licensing authority
FCC
Facility ID73977
ClassA
Power50,000 watts (unlimited)
Transmitter coordinates
33°50′38.37″N 84°15′11.72″W / 33.8439917°N 84.2532556°W / 33.8439917; -84.2532556
Repeater(s)
Links
Public license information
Webcast
Websitewww.wsbradio.com

WSB (750 kHz) is a commercial AM radio station in Atlanta, Georgia. It simulcasts a news/talk radio format with 95.5 WSBB-FM. WSB and WSBB-FM are the flagship stations for Cox Media Group which also owns three other Atlanta radio stations and WSB-TV. WSB is among the highest billing stations in the U.S. The station's studios and offices are in the WSB Television and Radio Group Building on West Peachtree Street in Midtown Atlanta.

WSB is powered at 50,000 watts, the maximum for commercial AM stations. WSB is a clear-channel class A station and uses a non-directional antenna. The station's transmitter and radiating tower are seven miles (11 kilometers) northeast of Atlanta at the Northlake Tower Festival Shopping Center, off Lavista Road in Tucker, Georgia. Its daytime coverage area is not as large as 50,000-watt AM stations in other parts of the country due to Georgia's poor ground conductivity; as such, a number of outer Atlanta suburbs only receive a grade B signal. At night, when radio waves travel farther, WSB can be heard with a good radio across much of the Southeastern United States, Gulf of Mexico and Caribbean Sea. Though the station is licensed for HD Radio operations, like many stations, it shut off the capability due to RF interference, a lack of demand for AM stations in the format, and the establishment of WSBB-FM to address audio quality concerns.