WSWR (FM)
| Broadcast area | Richland County Crawford County Morrow County |
|---|---|
| Frequency | 100.1 MHz (HD Radio) |
| Branding | My 100.1 |
| Programming | |
| Language | English |
| Format | Classic hits |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | December 1, 1981 |
Former call signs | WSWR (1981–2011) WMAN-FM (2011–12) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 66247 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 91 meters (299 ft) |
Transmitter coordinates | 40°56′42.00″N 82°39′42.00″W / 40.9450000°N 82.6616667°W |
| Links | |
Public license information | |
| Webcast | Listen live (via iHeartRadio) |
| Website | my100fm |
WSWR (100.1 MHz) is an FM radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is owned by iHeartMedia.
WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "WSWR Wizard 100" with its own DJ's and unique oldies then becoming "Crusin' 100," airing a more standard oldies format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN, with both stations taking the WMAN-FM and WWMM calls, respectively.
On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format. Following an on-air apology by regional market manager Keith Kennedy, the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.