WUMR (FM)
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|---|---|
| Broadcast area | Delaware Valley | 
| Frequency | 106.1 MHz (HD Radio) | 
| Branding | Rumba 106.1 | 
| Programming | |
| Language | Spanish | 
| Format | Spanish contemporary hits | 
| Subchannels | HD2: Smooth jazz "Philly’s Smooth Jazz" | 
| Affiliations | Premiere Networks | 
| Ownership | |
| Owner | 
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| History | |
| First air date | November 11, 1959 | 
| Former call signs | 
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| Call sign meaning | scrambling of "Rumba" | 
| Technical information | |
| Licensing authority | FCC | 
| Facility ID | 53973 | 
| Class | B | 
| ERP | 22,500 watts | 
| HAAT | 226.0 meters (741.5 ft) | 
| Transmitter coordinates | 40°04′58.3″N 75°10′52.6″W / 40.082861°N 75.181278°W | 
| Links | |
| Public license information  | |
| Webcast | 
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| Website | rumba1061 | 
WUMR (106.1 FM, "Rumba 106.1") is a commercial Spanish contemporary hit radio station that is licensed to serve Philadelphia, Pennsylvania, and is owned by iHeartMedia. The WUMR studios are located in the neighboring community of Bala Cynwyd, while the station transmitter resides in nearby Wyndmoor.
In addition to a standard analog transmission, WUMR broadcasts using two HD Radio channels, and is available online via iHeartRadio.