Walter Landor
Walter Joseph | |
|---|---|
Walter Landor in 1982 | |
| Born | Walter Landauer July 9, 1913 Munich, Germany |
| Died | June 9, 1995 (aged 81) Tiburon, California |
| Occupation | designer |
| Years active | 1935–1989 |
| Notable work | logos and designs for Sapporo (1959), Alitalia (1967), Bank of America (1969), Levi Strauss & Co. (1969), Cotton Incorporated (1971), Miller Lite (1972, packaging) Frito-Lay (1979), Iberia (1977) Coca-Cola (1985), World Wildlife Fund (1986) |
| Spouse(s) | Josephine (née Martinelli), m. 1940–1995, his death |
| Children | 2 daughters |
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor & Fitch. He was a proponent of branding and consumer research techniques widely used to this day. Landor, the company he founded as Landor Associates in 1941, has offices around the world.
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.