Wausau station

Wausau station is a former passenger train station of the Milwaukee Road at 720 Grant Street in Wausau, Wisconsin. Wausau was on the Milwaukee’s Wisconsin Valley division and connected with the main line to Chicago at New Lisbon, Wisconsin. The station gained national attention when Wausau Insurance adopted the station as their corporate logo and launched a nationwide advertising campaign. The station ad first appeared in the January 16, 1954 edition of the Saturday Evening Post. Even after passenger service ended in 1970 the station continued to be featured in television advertising on 60 Minutes. The station gave a national identity to the city of Wausau and the company thrived in a business that is normally dominated by those in major cities. As of 2023 the station is privately owned and is re-purposed as a cocktail lounge while the former baggage building is now a distillery.