Weeble
Weebles are a range of children's roly-poly toys that was introduced in 1971 by the US toy company Playskool, which is now owned and marketed by Hasbro as part of the Playskool brand. They are egg-shaped toys designed with a weighted bottom-center. When tilted, the center of mass is raised, and upon release, gravity returns the toy to its original upright position. Weebles have been designed with a variety of shapes, including some designed to look like people or animals.
The catchphrase "Weebles wobble, but they don't fall down" was used in advertising during their rise in popularity in the 1970s and during successive relaunches in the early 2000s. The line was coined by advertising executive J. Mitchell Reed in his Madison Ave Office.
In the United Kingdom, Weebles were manufactured and marketed by Airfix under licence from 1973 until Airfix's collapse in 1981.
In 2023, PlayMonster acquired an international licence from Hasbro to manufacture and sell Weebles.